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2013年12月26日 星期四

2020年,物聯網將連結300億台裝置產生1.9兆美元經濟總值 - 趨勢之微觀( Internet Connected Everything will create 1.9 billion value - detail watch )

研調:2020年,物聯網創造1.9兆美元附加價值

國際研究暨顧問機構 Gartner 表示,隨著數位世界的來臨,數位化浪潮將透過物聯網( Internet of Things )大幅改變科技市場的樣貌。儘管至2017年,歐洲、中東與非洲地區(EMEA)的IT支出將維持2.2%的年平均成長率,但包括人、物、地點以及系統的物聯網將創造出全新的市場與經濟型態。Gartner預測,物聯網所帶來的經濟附加總值將於2020年達1.9兆美元,且橫跨多種產業。其中率先導入的垂直市場為製造(15%)、醫療照護(15%)與保險(11%)。

Gartner 資深副總裁 Peter Sondergaard 表示,短期內,傳統IT市場的成長速度將不會再進一步增加,因此成長率的提升將來自於非傳統IT市場。雖然IT及電信合併市場將於2015年達到近4兆美元的規模,但至2020年,物聯網供應商所累積創造的營收預期每年將達3,090億美元。其中,半數的活動將為新創事業,而8成將投入於服務領域而非產品。就策略性而言,物聯網實為一個重要市場,其將急速發展且帶動營收及成本效益。

據Gartner表示,物聯網的範圍涵蓋硬體(即「物品」本身)、內嵌式軟體(在物品上執行並提供連網能力的軟體)、連網能力/通訊服務,以及與物品相關的資訊服務(包括根據使用習慣和感測器資料提供的服務)。提供此類硬體與服務的廠商統稱為「物聯網供應商」。
研究顯示,2009年,全球有25億台連網裝置,絕大部分為手機、PC以及平板。而到了2020年,全球將有超過300億台連網裝置,而且種類將更加多樣化(參見其上附圖)。

Sondergaard指出,物聯網將為所有企業組織及全球經濟創造出更大的經濟價值。舉例來說,製造業將受惠於生產數10億台裝置以及更有效率地追蹤原物料與零組件,而得以提升成本效益。在醫療照護方面,年長者專用的智慧拖鞋與其他穿戴式裝置內含感測器,可偵測失足以及各種醫療情況。若發生任何狀況,裝置會透過電子郵件或者簡訊通知醫師,如此可避免跌倒的情況並且省下昂貴的急診費用。另一個例子則是在有提供「按里程付費(pay as you drive, PAYD)」汽車保險的汽車內安裝感測器,將保險費與個人的風險狀況做連結。

Sondergaard表示,物聯網提供專為客戶打造的最佳化解決方案,以及創新的全新商業模式。這將使得公司改變單一定價(blank pricing)的模式,進而提供創造企業和客戶雙贏局面的客制化方案。

將實體與虛擬世界整合的「萬物聯網(Internet of Everything)」以及「力量的連結(Nexus of Forces)」,將帶領企業組織與其資訊長邁向一個兼容並蓄的數位未來。

萬物聯網將於下列三個層次上促使產業重新再造:商業流程、商業模式以及商機。Gartner研究副總裁Hung Le Hong表示,在第一個層次,數位科技不斷提升產品、服務及流程,讓客戶與用戶體驗企業內部運作和合作的方式。大眾仍依照平常的方式作業,但數位化讓用戶們做得更好,或者在業界開發出更好的產品。

當公司將產品及流程數位化之後,產業內就會出現嶄新的業務模式。隨著數位化促使產業於商業模式層次重新再造,Gartner分析師預期將會有更多轉型的變化出現。Le Hong舉例,運動品牌Nike搭配醫療領域的應用推出連網的運動衣及裝備;而Google則於無人駕駛載具領域有不錯表現。Le Hong表示,這些企業組織原本從未涉足其他產業,但現在他們正在塑造全新的自我。

數位再造的第三個層次來自於企業需要以前所未有的速度和靈活性競爭。Gartner稱其為「商機」(business moment)。

Le Hong以喜達屋(Starwood)、希爾頓(Hilton)以及凱悅(Hyatt)等大型連鎖飯店為例。這些公司過去一直在對抗電子商務時代第一波數位商業模式的競爭,如Hotels.com此類網站。然而,目前類似旅遊網站AirBnB的全新數位商業模式正促使這些連鎖飯店必須與數量更龐大的客房競爭。上述客房並不在其他的飯店內,而是在旅客自己的家中。

Le Hong表示,客房的來源和數量每晚皆不相同,形成一種商機層次的競爭。而『商機』可能來自不明地點,但卻越來越無所不在,且商機的產品、時間點和競爭者幾乎從不重複。

物聯網將創造數千萬種全新物品和感測器,全部都會產生即時資料。Gartner研究副總裁Nick Jones也說,資料即金錢。企業將需要巨量資料與儲存技術來蒐集、分析及儲存這麼龐大的資訊。不僅如此,要將資料轉化為金錢,企業和IT主管需要的是決策。因為他們將沒有時間或能力獨自應付所有決策,他們需要電腦運算的協助。電腦可根據資料和知識做出複雜的判斷,且能夠以母語來溝通其決策。想要以數位世界的速度成功,即必須交給電腦處理。

相較於企業一、兩年前的情況,大多數的資訊長在擁抱數位化方面都已有長足進展,但仍有近半數的資訊長表示他們尚未準備接受數位挑戰。

Gartner研究副總裁Dave Aron表示,既然數位化已蘊含在大眾所做的每一件事當中,每家企業都應有屬於自己的數位策略,不能流於平凡。數位化不是一種選項,不是一種附加品,也不是事後的想法。它是全新的現實,需要全方位的數位領袖。

IT in 2020: Internet of things, digital business enthusiasm abounds

The digitization of business and life will revamp the enterprise vendor pecking order — more like destroy it — create $1.9 trillion in economic value add via the Internet of things and lead to a digital workforce and smart machines that will replace 1 in 3 knowledge workers.

Welcome to Gartner's view of technology in 2020. The key theme is that every company will be a technology company. And Gartner research chief Peter Sondergaard went as far to say "every person is becoming a technology company" as the digital industrial economy kicks off.

Technology will be embedded into everything and be invisible. Naturally, this reality will grow data exponentially.

Sondergaard noted that there's a "crisis in IT leadership" as companies navigate digitization. He told CIOs that they need to create their company's digital story before the CEO creates roles for chief digital officers and digital strategists.

According to Sondergaard, virtual and physical will merge into one business reality. He said there will be "competing digital titles" as digitization takes hold, but people like chief digital officers will be extinct in 2020. These roles will implement change and then disappear.

The punch line with Sondergaard is that you'll need Gartner's research and services to lead your company to 2020 and digitization nirvana. Nevertheless, it's hard to argue with Gartner's take. The Internet of everything will mean companies will compete with a whole new set of players. Knowledge workers will be replaced by smart systems they trained. And tech vendors will face extinction on many fronts because they can't react and innovate fast enough.

Now you can quibble with Gartner's timeline — 2020 may be too soon —but CIOs should at least be able to see the digitization train coming down the tracks.

Let's look at some of Gartner's 2020 projections and do a reality check.
  • 20 percent of computers will learn not just process in 2017. This one doesn't seem like much of a stretch. Watson will be manning call centers in the not too distant future. 
  • By 2020, one in three knowledge workers will be replaced by enterprise owned smart machines they trained. Again, this prediction makes sense. IT is being automated and people will too.
  • The Internet of things will create economic value for all organizations and sectors and create an additional $1.9 trillion for the economy by 2020. I'm a bit skeptical about the timing more than the actual dollar amount. There are multiple technical issues — standards, interoperability — to work through. As for the dollar amount, these predictions really just require a number before a "trillion" to ramp excitement.
  • Digital time will go faster than your current IT vendors. Sondergaard said best of breed vendors have emerged because megavendors can't deliver value. This call is a no brainer. Your enterprise vendor today probably won't be in 7 years.
  • Two thirds of CIOs expect to change primary suppliers by 2017. I don't question the feeling that CIOs want to toss their vendors. My bet is lock-in will push out that supplier tossing timeline.
  • By 2017, 65 percent of data center capacity will be private, down from 80 percent today. Sondergaard's stat highlights the reality — enterprises aren't going cloud happy en masse. The run to the cloud may be slower — due to depreciation and other non-IT issues. It is safe to say that if you bought a server today it's going to be really hard to justify a purchase three years from now.
  • Companies will compete across industry borders. Sondergaard said "it's the death of the SIC codes." Think about how IBM and GE compete more and more everyday. UPS is a technology company just like Amazon is. The concept that companies will compete with rivals outside their industries isn't shocking, but in 2020 it's questionable whether every company will be information driven. Are we really going to see furniture companies do furniture as a service models?
  • In two years, the combined IT and telecom market will hit almost $4 trillion, or 5 percent of global GDP. A believable statistic — someone has to network the Internet of things.
  • By 2020, 30 billion things will be connected as every product more than $100 will be smart. I can see the reasoning as sensors are embedded everywhere. The things projection is largely a guess based on a growth rate. IDC also has its guess.
  • 3D printing will revolutionize the supply chain. This one is totally believable and on-demand parts will be critical for both new and mature products.


分析

2013年10月21日 星期一

Google 營收獲利強勁超過預期 - 由 Google 關鍵字搜尋看出什麼事 ( Google’s strong Q3 2013: $14.9B in revenue and higher earnings than expected )

Google獲利依然強勁 正式納入Motorola營收

Google revenue source 2013
Google稍早公布2013年第三季財報,顯示獲利將達美金148.9億元,依然維持強勁市場獲利,並且也在此次財報中正式加入Motorola Mobility營收計算。除了網路服務等產品持續獲利,Google也說明未來將持續致力發展簡單、美好的科技體驗發展。

根據Google稍早公布2013年第三季財報,顯示整體獲利達美金148.9億元,比上一季141.1億元成長,同時也比2012年同期成長12%,營收部分則是美金34.4億元,淨利則是美金29.7億元。

主要獲利部分依然源自於Google旗下網路服務產品,其中Google Sites獲利為美金93.9億元,網路服務部分則是美金31.5億元,而其餘獲利部分則是美金12.3億元。另外,Google從美國境外取得獲利為美金76.7億元,佔比約為56%。

而在其他花費部分,包含技術研發、公司收購,以及包含資料中心投資等,約為美金34.4億元,約佔營收23%。與去年同期則為美金31.9億元,約佔營收24%比例。

現行Google全職員工數量總計為 46421人,其中Motorola Mobility佔 4259人 (今年9月底之前),而上一季 (今年6月底)全職員工總計為44777人,而Motorola Mobility則佔4599人。

針對未來發展方向,Google執行長Larry Page表示將持續致力簡單、美好的科技體驗,例如無人駕駛車、Google Fiber、Project Loon氣球計畫,或是近期發展的穿戴式裝置等。


Google’s strong Q3 2013: $14.9B in revenue and higher earnings than expected

Google revenues are up, slightly, from last quarter, and up about $1.5 billion from last year’s Q3 as the search engine, mobile juggernaut, and social network reported its third-quarter earnings today.

The company reported $14.9 billion in income — higher than analysts predicted — with earnings per share of $10.74, also higher than the expected $10.36. That translates to profit of $2.97 billion, up from $2.18 billion in Q3 2012. In addition, net cash flow from operations jumped to $5.08 billion from $4 billion a year ago.
Google now has cash, cash equivalents, and marketable securities totaling $56.52 billion.

“Google had another strong quarter with $14.9 billion in revenue and great product progress,” said Google CEO Larry Page. “We are closing in on our goal of a beautiful, simple, and intuitive experience regardless of your device.”

Last quarter Google earned $14 billion, with almost all of it — $13.1 billion — coming from ad revenue. That was 19 percent growth, year-over-year, and added $4 billion in profit to Google’s overflowing coffers. This quarter’s growth was only 12 percent, but still strong.

Some highlights from this quarter:

  • paid clicks increased approximately 26 percent
  • cost-per-click dipped approximately 8 percent
  • traffic acquisition costs jumped $200 million, but dipped as a percentage of income
  • Motorola contributed  $1.18 billion, or eight percent of Google’s revenue

International income continued its ongoing growth for Google, with its international share of revenue topping 56 percent, up from 55 percent last quarter, and also up from 53 percent in the year-ago equivalent quarter.

The company says it will continue to invest in three major areas: ads ( search and display advertising ), high-growth businesses ( YouTube, Android, and Chrome ), and new businesses ( social, commerce, and enterprise ).

分析
Phablet - 一個的混合智能手機及平板電腦的裝置。這些設備中,通常從5英寸到7英寸不等,結合的智能手機的通信功能與片劑的處理功率。由三星銀河注意在發射過程中,Phablet命名,可能是在移動通信行業經常使用的一個詞。 Phablet – a hybrid smartphone cum tablet could definitely be it. These devices, usually varying from 5 inches to 7 inches, combine the communication capabilities of smartphones with the processing power of tablets. Named by Samsung during the launch of Galaxy Note, Phablet may be a word frequently used in the mobile industry.

顯示器的公司,如索尼,華為在2013年的CES強調,Phablet的可能只是2013年的設備。根據 phablets 可能會迎來我們的下一代技術。華為的6.1英寸屏蔽登高的配對設備,這是令人印象深刻的薄,有勝於任何智能手機的屏幕在比賽中。同樣的,索尼的XperiaŽ,一個5英寸的顯示屏,值得注意的是在市場上令人印象深刻的防水。The displays by companies like Sony, Huawei at the CES 2013 have highlighted that Phablet may just be the device of the year 2013. As per the predictions at CES 2013, phablets along with wearable electronics may usher us into the next generation of technology. Huawei’s 6.1 inch screened Ascend Mate device, which is impressively thin, has a screen which outruns any smartphone in the race. Similarly, Sony Xperia Z, with a 5-inch display, is notable in the marketplace for being impressively waterproof.
預測,在2013年國際消費電子展,以及可穿戴式電子


網際趨勢相關股票


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2013年7月27日 星期六

臉書上季行動廣告營收激增53%、LinkedIn 收入大增 - Google 新競爭對手都將來自社群網站 ( Facebook mobile advertising revenue last quarter surged 53%, LinkedIn revenues surge - Google new competitors will come from social networking sites )

臉書上季行動廣告業績搶眼,行動廣告營收激增53%

社群網站facebook(臉書)第2季行動廣告業績大爆發,帶動上季財報超越預期,激勵周四股價大漲近30%,創上市來單日最大漲幅,創辦人兼執行長薩克柏(Mark Zuckerberg)身家,一夕暴增38億美元(約1140億元台幣)至168億美元(約5040億元台幣),躍居彭博全球富豪榜第42大富豪。

社群網站公司本益比超高的

據彭博億萬富豪指數(Bloomberg Billionaires Index)最新統計數據顯示,現年29歲的薩克柏身家攀升至168億美元,較去年同期增長37%,一舉超越包括57歲的微軟(Microsoft)執行長鮑默(Steve Ballmer)、48歲的PC大廠戴爾(DELL)戴爾創辦人兼執行長麥可?戴爾(Michael Dell)等科技業大老。
若僅以單純科技業來看,依據彭博億萬富豪指數,薩克柏身家在全球科技業富豪排名第6。

薩克柏科技業排第6

他僅落後微軟創辦人兼董事長比爾蓋茲( Bill Gates )、 甲骨文( Oracle )執行長艾利森( Larry Ellison )、亞馬遜(Amazon.com)創辦人貝佐斯( Jeff Bezos ),以及Google執行長佩吉( Larry Page )、創辦人布林( Sergey Brin )。
彭博全球富豪榜龍頭榜首仍為比爾蓋茲,身家高達722億美元(約2.17兆元台幣);73歲墨西哥電信大亨史林(Carlos Slim)以667億美元(約2兆元台幣)居次;82歲股神巴菲特(Warren Buffett)身家598億美元(約1.79兆元台幣)居第3。

投身慈善不落人後
Linkedin 收入大增

薩克柏身價水漲船高,投身慈善事業也不落人後,2012年底即捐出約5億美元(約150億元台幣)給Silicon Valley Community Foundation慈善組織,薩克柏和他的愛妻當時表示,2年前就已簽署同意捐款書,且是跟隨比爾蓋茲與巴菲特的腳步投入慈善。
臉書上季行動廣告業績搶眼,一掃先前市場認為成長走疲疑慮,周四股價收盤大漲29.6%,創2012年5月IPO(Initial Public Offering,首度公開上市)以來單日最大漲幅紀錄,收盤股價34.36美元,則僅次於IPO當日的38.23美元,為歷來第2高收盤價。

收盤價創歷史次高

高盛同日將臉書股價目標,由40美元一口氣調升至46美元。
臉書周三美股盤後公布上季財報,行動廣告營收激增,佔廣告總營收比重突破4成,帶動總營收激增53%至18.1億美元(約543億元台幣),稅後純益激增65%至4.88億美元(約146.4億元台幣),或EPS(Earnings Per Share,每股純益)0.19美元,雙雙優於市場預期。

谷歌社交網路 ( Google+ ) 的增長將影響到未來的趨勢

最近的一項研究由 Searchmetrics 預測,谷歌可能於2016年會超過 Facebook 的如果目前每月增長率維持,社交共享活動。
Social network growth is obvious

儘管可能的看法,這是一個雙馬比賽,關鍵是要注意消費者的喜好的多樣性,不同類型的網站。 例如,LinkedIn 的網站上,以迎合向商務人士享有大量的人氣。為什麼呢?我們大多數人寧願保持我們的專業網絡 LinkedIn 上的身份和項目為自己的人物角色進行交互時,在 B2B 網站上。當使用這種身份 B2B 網站上註冊,消費者可以選擇到他們的LinkedIn個人資料信息,包括驗證的電子郵件地址,第一個和最後一個名稱,公司名稱,職位和行業授予的網站訪問。該網站就可以使用這個信息,可以方便地預先填充符號的形式,為消費者省去填寫表格,從頭開始進入很多對自己的的冗餘專業細節。

分析

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2013年7月13日 星期六

2013 第二季社交網路登錄趨勢 - Google+ 將持續成長、許多社群網路公司大幅增加移動廣告獲利 ( Social Login Trends Across the Web for Q2 2013 - Google+ will continue to grow, many social networking companies increased substantially profitable mobile ads income )

2013 第二季社交網路登錄趨勢

如果你像87%的人,你有可能遇到在網站上使用您現有的社交網絡或電子郵件身份註冊的選項。這就是所謂的社交網絡登錄, Janrain 率先解決了這些挑戰網站,技術都面臨收購時,用戶在線通過傳統的登記流程。隨著網絡用戶,我們不喜歡從頭開始填寫登記表格。我們也不享受我們經常訪問的每個網站上維持幾十個不同的用戶名和密碼。( If you’re like 87% of people, you have likely come across the option to register at a website using one of your existing social network or email identities.  This is known as social login, a technology that Janrain pioneered to solve the challenge websites have faced when acquiring users online via traditional registration processes.  As web users, we don’t like filling out registration forms from scratch.  Nor do we enjoy maintaining dozens of distinct usernames and passwords on each site that we frequently visit. )

社交化媒體的到來,使我們在網上為自己培養的有人氣人物角色。但社交化媒體格局分散。我們傾向於使用 Facebook 來與朋友和家人互動,Twitter 的跟隨我們的專業網絡的影響力和份額意見,LinkedIn,Gmail 時,雅虎或 Hotmail 的直接溝通,我們的重要社群接點結合在一起超過2.5億用戶,我們維持這些服務的賬戶,並登錄解決社交使其能夠使用這些身份可以輕鬆地註冊並登錄在整個網絡的網站上登記的挑戰。( The advent of social media has emboldened us to foster personas for ourselves online.  But the social media landscape is fragmented.  We tend to use Facebook to interact with friends and family, Twitter to follow influencers and share opinions, LinkedIn as our professional network, and Gmail, Yahoo! or Hotmail to communicate directly with our important contacts.  Combined, more than 2.5 billion of us maintain accounts with these services, and social login solves the registration challenge by making it possible to use those identities to easily sign up and log in on sites across the web. )

但身份提供商是最流行的選擇嗎?每個季度,我們尋求社交登錄網上消費者的喜好,在所有網站使用 Janrain 通過分析來回答這個問題。為什麼這些趨勢數字營銷的問題呢?社交登錄喜好提供各種在線身份的消費者親和力的一個很好的跡象。( But which identity providers are the most popular choices?  Each quarter, we seek to answer this question by analyzing social login preferences for online consumers across all websites using Janrain.  Why do these trends matter for digital marketer?  Social login preferences provide a good indication of consumer affinity in their various online identities. )

當它涉及到社交的登陸,人們希望的選擇。 Facebook目前導致社會登錄作為目前最流行的身份提供者。在第二季度,Facebook的舉行服務於46%的市場份額,出於適度它已經歷了前兩個季度連續下降。

谷歌已經逐漸縮小的差距在Facebook上第二個最流行的選擇,並在第二季度,其份額增加了百分之零點幾。儘管仍然在增加的方向趨勢,其增長放緩,儘管 Janrain 登錄在4月推出的Google+。

我們相信谷歌社交網路 ( Google+ ) 的增長將影響到未來的趨勢。最近的一項研究由 Searchmetrics 預測,谷歌可能於2016年會超過 Facebook 的如果目前每月增長率維持,社交共享活動

儘管可能的看法,這是一個雙馬比賽,關鍵是要注意消費者的喜好的多樣性,不同類型的網站。 例如,LinkedIn 的網站上,以迎合向商務人士享有大量的人氣。為什麼呢?我們大多數人寧願保持我們的專業網絡 LinkedIn 上的身份和項目為自己的人物角色進行交互時,在 B2B 網站上。當使用這種身份 B2B 網站上註冊,消費者可以選擇到他們的LinkedIn個人資料信息,包括驗證的電子郵件地址,第一個和最後一個名稱,公司名稱,職位和行業授予的網站訪問。該網站就可以使用這個信息,可以方便地預先填充符號的形式,為消費者省去填寫表格,從頭開始進入很多對自己的的冗餘專業細節。
( Despite the possible perception that this is a two-horse race, it is critical to note the diversity of consumer preferences on different types of sites.  LinkedIn, for example, enjoys substantial popularity on sites that cater toward business professionals.  Why?  A majority of us maintain our professional online identity on LinkedIn and would prefer to project that persona for ourselves when interacting on B2B websites. When using this identity to register on B2B sites, consumers can choose to grant the website access to their LinkedIn profile information, including a verified email address, first and last name, company name, job title and industry. The site can then use this information to conveniently pre-populate a sign-up form, which eliminates the need for consumers to fill out the form from scratch or enter lots of redundant professional details about themselves.  )

For Digital Marketers:

Social login helps solve the challenge of how to collect more accurate data on your users while increasing registration conversion rates at the same time. Social login shortens the registration process to a single click and gives you instant permission-based access to rich demographic, psychographic and social graph data on your users. This social profile data can be leveraged for content personalization or product recommendations and more tailored segmentation and targeting.

参考:Social Login Trends Across the Web for Q2 2013

2013年 Facebook 的移動廣告收入跳增 333%( Facebook's mobile ad revenue to jump by 333% in 2013 )[ Facebookのモバイル広告収入は2013年の333%増加する ]

在2011年,Facebook 沒有移動廣告收入。今年,世界上最大的社交網絡將超過 200億美元營收,根據來自eMarketer的一份新報告。換算,同比增長超過333%,在2013年的網絡營銷研究公司的分析師。是的,你讀正確的:333%在兩年內。( In 2011, Facebook didn't have mobile ad revenue. This year, the world's largest social network is expected to rake in just over $2 billion, according to a new report from eMarketer. Analysts from the internet marketing research firm translated that to an increase of more than 333 percent in 2013.Yes, you read that correctly: 333 percent in two years. )

儘管如此,谷歌仍然是王,因為它去年吃下了在移動互聯網廣告約為46.1億收入 - 三倍於2011年之盈利。( Nevertheless, Google is still king, as it earned approximately $4.61 billion in mobile internet ad revenues last year — triple its earnings from 2011.)

For 2013, eMarketer is projecting a 92.1 percent increase to $8.85 billion in revenue.

Researchers predicted in the report that mobile ad spending (and revenue) will follow the pattern of overall online ad spend — meaning that it will be consolidated among a few top tech giants.

While Apple and Pandora, among others, are certainly still in the mix, analysts hinted that the other major player that could end up rounding out the top three is Twitter.

雖然它仍然坐在下面Pandora和YP(黃頁)在全球榜上,eMarketer的指出,這些公司都看到他們的全球股票下跌與微博巨頭的增長。Twitter 希望看到全球移動廣告支出的份額繼續上升,今年全球市場的2%左右,在美國和至少3.6%。( While it still sits below Pandora and YP (Yellow Pages) in the global standings, eMarketer noted that these companies are seeing their global shares slip versus the microblogging giant's growth.Twitter is expected to see its worldwide mobile ad spending share continue to rise this year to roughly 2 percent of the global market and at least 3.6 percent in the United States. )




註:這趨勢代表人們使用 smart phone 及 tablet 上網及購物成長大,品牌公司願意增加移動廣告支出;
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