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媒體和廣告公司至今仍使用舊的人口分類的方法來了解群衆，然而媒體專家喬漢娜·布雷克里（ Johanna Blakley ）, Who received a PhD in English from the University of California, Santa Barbara, where she taught courses on popular culture and twentieth-century literature. Blakley has held a variety of positions within the high-tech industry, including Web producer and digital archivist at Vivendi-Universal Games, 認爲群衆是越來越難被掌握。她為我們解釋：當社會媒體的使用率高過於傳統媒體，女性使用者多於男性時，會發生什麽變化。
So just by a show of hands, how many of you all have a robot at home? Not very many of you. Okay. And actually of those hands, if you don't include Roomba how many of you have a robot at home? So a couple. That's okay. That's the problem that we're trying to solve at Romotive -- that I and the other 20 nerds at Romotive are obsessed with solving.
So we really want to build a robot that anyone can use, whether you're eight or 80. And as it turns out, that's a really hard problem, because you have to build a small, portable robot that's not only really affordable, but it has to be something that people actually want to take home and have around their kids. This robot can't be creepy or uncanny. He should be friendly and cute.
So meet Romo. Romo's a robot that uses a device you already know and love -- your iPhone -- as his brain. And by leveraging the power of the iPhone's processor, we can create a robot that is wi-fi enabled and computer vision-capable for 150 bucks, which is about one percent of what these kinds of robots have cost in the past.
When Romo wakes up, he's in creature mode. So he's actually using the video camera on the device to follow my face. If I duck down, he'll follow me. He's wary, so he'll keep his eyes on me. If I come over here, he'll turn to follow me. If I come over here -- (Laughs) He's smart. And if I get too close to him, he gets scared just like any other creature. So in a lot of ways, Romo is like a pet that has a mind of his own. Thanks, little guy. (Sneezing sound) Bless you.
And if I want to explore the world -- uh-oh, Romo's tired -- if I want to explore the world with Romo, I can actually connect him from any other iOS device. So here's the iPad. And Romo will actually stream video to this device. So I can see everything that Romo sees, and I get a robot's-eye-view of the world. Now this is a free app on the App Store, so if any of you guys had this app on your phones, we could literally right now share control of the robot and play games together.
So I'll show you really quickly, Romo actually -- he's streaming video, so you can see me and the entire TED audience. If I get in front of Romo here. And if I want to control him, I can just drive. So I can drive him around, and I can take pictures of you. I've always wanted a picture of a 1,500-person TED audience. So I'll snap a picture. And in the same way that you scroll through content on an iPad, I can actually adjust the angle of the camera on the device. So there are all of you through Romo's eyes. And finally, because Romo is an extension of me, I can express myself through his emotions. So I can go in and I can say let's make Romo excited.
But the most important thing about Romo is that we wanted to create something that was literally completely intuitive. You do not have to teach someone how to drive Romo. In fact, who would like to drive a robot? Okay. Awesome. Here you go. Thank you, Scott.
And even cooler, you actually don't have to be in the same geographic location as the robot to control him. So he actually streams two-way audio and video between any two smart devices. So you can log in through the browser, and it's kind of like Skype on wheels. So we were talking before about telepresence, and this is a really cool example. You can imagine an eight-year-old girl, for example, who has an iPhone, and her mom buys her a robot. That girl can take her iPhone, put it on the robot, send an email to Grandma, who lives on the other side of the country. Grandma can log into that robot and play hide-and-go-seek with her granddaughter for fifteen minutes every single night, when otherwise she might only be able to get to see her granddaughter once or twice a year.
So those are a couple of the really cool things that Romo can do today. But I just want to finish by talking about something that we're working on in the future. This is actually something that one of our engineers, Dom, built in a weekend. It's built on top of a Google open framework called Blockly. This allows you to drag and drop these blocks of semantic code and create any behavior for this robot you want. You do not have to know how to code to create a behavior for Romo. And you can actually simulate that behavior in the browser, which is what you see Romo doing on the left. And then if you have something you like, you can download it onto your robot and execute it in real life, run the program in real life. And then if you have something you're proud of, you can share it with every other person who owns a robot in the world. So all of these wi-fi–enabled robots actually learn from each other.
The reason we're so focused on building robots that everyone can train is that we think the most compelling use cases in personal robotics are personal. They change from person to person. So we think that if you're going to have a robot in your home, that robot ought to be a manifestation of your own imagination.
So I wish that I could tell you what the future of personal robotics looks like. To be honest, I have no idea. But what we do know is that it isn't 10 years or 10 billion dollars or a large humanoid robot away. The future of personal robotics is happening today, and it's going to depend on small, agile robots like Romo and the creativity of people like yourselves. So we can't wait to get you all robots, and we can't wait to see what you build.
第一組：經典啤酒母粉配上經典英國起司及西洋梨。甜美的藍紋起司跟西洋梨甜味、經典啤酒母粉搭配是絕妙組合。起司本身辛辣的水果味跟酵母和西洋梨水果風味也很搭配。吃了感覺很好美味有飽腹感。( Classic Beer yeast powder accompanied by classic British cheese and pears. Sweet blue cheese with pears sweet Classic Beer yeast powder with a wonderful combination. Cheese and spicy fruit flavors with yeast and pear fruit flavors with. Eat feel good delicious satiety. )
第二組：這款起司的味道跟成熟的巧達起司一樣強烈，也帶有水果味，很適合搭配帶有特殊苦味的啤酒。起司配啤酒母粉及紅橙帶有橘的口味，出人意料的美味。 ( The taste of this cheese are as strong mature cheddar cheese, with fruit flavor, it is suitable to match with a special bitter beer. Cheese with beer yeast powder with orange and red-orange taste, surprisingly delicious. )
吃啤酒酵母、水果、起司瘦身餐時，若還會餓可以增加蘋果、蛋白、低GI等食物在餐點中，這餐點最適合從晚餐開始實施。許多低 GI 食物是可以配合這吃。蛋的 GI 及熱量又低又易飽腹，蛋白更優，更不影響有高血壓、心臟病。
我在南加大的Norman Lear中心 在過去的七八年裏我們做了很多 有關人口分類學的研究 還有其對這國家或外國娛樂媒體 所產生的影響。 在最近的3年裏 我們特別研究了社會媒體的改變 我們發現了一些有趣的現象。 所有使用社交媒體網路的人， 過去媒體和廣告公司爲了分析研究 所用的分類系統 也還可以套用在他們的身上。 但是這些分類的意義跟以前比起來 顯得更不重要。 因爲這些線上的社交工具 讓我們更輕易地 能跳脫人口分類的框架。 我們能自由地跟其他人聯係 還能重新定義我們在網上的身份。 我們也能輕易的謊報年齡。 我們能和志同道合的人們 互相聯繫。 我們再也不需要媒體公司 來幫我們。
