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隨教育程度提升,勞動參與率增加,自主經濟能力增強,社會地位提高,女性對經濟的影響愈顯重要,若干文獻甚至以「Womenomics」反映此等趨勢。2009年8月及9月高盛(Goldman Sachs)及哈佛商業評論(Harvard Business Review)分別發布研究報告、專論,從不同角度探討女性經濟勢力的崛起。前者探討金磚及新鑽等新興國家隨性別歧視的改善,女性掌控更多的消費支出,經濟影響力大幅提升;後者運用全球調查資料,分析女性市場潛在商機及潛力產業。女性經濟之發展已不容忽視,政府應加速女性人力資源的開發與運用,並鼓勵廠商區隔市場,發展滿足女性需求的主軸商品,積極拓銷國內外。
漢娜羅辛談論到這些令人吃驚的新數據,顯示女性在許多重要要測量基準上都超越了男性,像是大學畢業的比率。這些以美國為中心、或全球化的趨勢,是否為「男性終點」的標誌?或許不是,但此指出了一個值得被討論的社會變遷。( We are now going through an amazing and unprecedented moment where the power dynamics between men and women are shifting very rapidly, and in many of the places where it counts the most, women are, in fact, taking control of everything. In my mother's day, she didn't go to college. Not a lot of women did. And now, for every two men who get a college degree, three women will do the same. Women, for the first time this year, became the majority of the American workforce. And they're starting to dominate lots of professions -- doctors, lawyers, bankers, accountants. Over 50 percent of managers are women these days, and in the 15 professions projected to grow the most in the next decade, all but two of them are dominated by women. So the global economy is becoming a place where women are more successful than men, believe it or not, and these economic changes are starting to rapidly affect our culture -- what our romantic comedies look like, what our marriages look like, what our dating lives look like, and our new set of superheroes. ).