Journal Of Life

2013年2月6日星期三

由 Facebook 行動應用成長、營收及獲利看 Google 及 Facebook 戰爭 ( From facebook apps, revenue and profit to watch Google and Facebook war )

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App

在書的數字媒體與另一個有趣的一年，我們現在可以開始我們回顧在2012年，為了幫助實現數字化的未來成為關注的焦點發生了什麼事。毫無疑問，勇敢的新的數字世界後，我們比以往任何時候都更前，我們看到了現行規範，以PC為中心的網絡通過移動渠道中斷. With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile channels.

雖然平板獲得高速成長，智能手機應用程序仍然在快速的媒體消費的主要驅動力，與廣大的移動互聯網接入，智能手機和4每5分鐘花在應用程序的智能手機出發生在後PC時代的範例。該應用程序的空間是非常有競爭力，它變得越來越重要，每天的媒體品牌，以確保他們雕刻出對消費者有價值的房地產的屏幕。While tablets are gaining steam at a rapid clip, smartphone apps remain the key drivers of media consumption in the post-PC paradigm with the majority of mobile Internet access occurring from smartphones and 4 out of every 5 minutes on smartphones spent on apps. The app space is highly competitive and it’s getting more and more important every day for media brands to ensure they are carving out that valuable real estate on consumers’ screens.

據 comScore的最新手機Metrix的排名由觀眾展示的頂級移動應用程序，Facebook完成了從谷歌地圖上捕捉到的年排行最強排名第一的位置。當然，蘋果決定與蘋果在iOS6地圖取代谷歌地圖也造成了在使用谷歌地圖在10月下降，這在很大程度上是負責的位置互換。與此同時，谷歌地圖已經被抓的方式回到過去的數個月後的恢復在 iOS6，所以找的競爭升溫，我們前往到 2013 年排名第一的寶座。 The latest comScore Mobile Metrix ranking of the top mobile apps by audience shows that Facebook finished the year strong to capture the #1 position from Google Maps. Of course Apple’s decision to replace Google Maps with Apple Maps on iOS 6 also caused a decline in Google Maps usage in October, which is largely responsible for the position swap. Meanwhile, Google Maps has been clawing its way back the past few months after getting reinstated on iOS 6, so look for the competition for the #1 spot to heat up as we head into 2013.

Facebook apps jump up to number 1 used rate in mobile apps

儘管失去了榜首的位置，谷歌5，排名前六位的應用程序在應用程序市場保持了強有力的領導地位。無處不在的各種谷歌服務，除了有很多是原生 iOS 和 Android 上的應用程序，其實力或許應該不會令人感到驚訝。其他應用程序的排名四捨五入了包括潘多拉，iTunes中，Cooliris 的和Yahoo! Messenger。Despite losing the top position, Google maintains a strong leadership position in the app market with five of the top six ranked apps. Given the ubiquity of various Google services in addition to many being native apps on both iOS and Android, its strength should perhaps not come as a surprise. Other apps rounding out the ranking include Pandora, iTunes, Cooliris and Yahoo! Messenger.

Google is the number 1 internet Ads income, Facebook is the number 2

除了擁有頂級的應用程序觀眾排名，Facebook 的一貫排名第1的移動應用程序的參與。他們的應用程序目前佔23％的時間花在應用程序，，而姐妹應用程序 Instagram 的擁有另外3％的市場份額。各種谷歌應用程序結合起來，花費的時間佔10％，與 Gmail 擁有個人的最高份額為3％。這兩個領先的網絡公司超過1每3分鐘，花費在移動應用程序相結合。 In addition to owning the top app audience ranking, Facebook has consistently ranked #1 in terms of mobile app engagement. Their app currently accounts for 23% of time spent on apps, while sister app Instagram owns another 3% of the market. Various Google apps combine to account for 10% of time spent, with Gmail owning the highest individual share at 3%. These two leading web companies combine for more than 1 out of every 3 minutes spent on mobile apps.

2013年將呈現一個有趣的動態谷歌和 Facebook 應用程序至上的搏鬥，而其他的媒體屬性看，闖出一片新天地，或建立一個更加突出的位置。 Twitter的，Amazon或eBay找到自己的方式進入今年排名前10位的應用程序嗎？參與 Netflix 的應用程序扶搖直上人在自己的手機成為更舒適的觀看視頻？什麼將成為下一個 Instagram 的憑空建立一個數以百萬計的觀眾在短短的幾個月嗎？ 2013 will present an interesting dynamic as Google and Facebook wrestle for app supremacy, while other media properties look to carve out a niche or establish a more prominent position. Will Twitter, Amazon or eBay find their way into the top 10 apps this year? Will engagement on the Netflix app skyrocket as people become more comfortable viewing video on their phones? What will be the next Instagram to come out of nowhere to build an audience of tens of millions in a few short months?

Facebook's revenue soars 40% in a year

Facebook's revenue in the final three months of 2012 grew 40% compared to a year earlier - to $1.585 billion. The latest financial report shows daily active users hit 618 million on average in December 2012, with monthly active users at 1.06 billion.

More of us are also going mobile. There are 680 million monthly active mobile users compared to 618 million active non-mobile users.

In a statement, Facebook CEO Mark Zuckerberg said: "In 2012, we connected over a billion people and became a mobile company. We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company."

再探 Facebook Q4’12 財報: 行動裝置廣告營收成長率高

美國的超級財報週上場，在科技業可以說是幾家歡樂幾家愁，本季最具戲劇效果的莫過於各廠財報公布前夕， Apple 成長趨緩、成長不若各方預期下，導致公布前、後累計股價跌幅高達 30% 以上。而 Facebook 的表現也不差，受行動廣告溢助下營收大幅成長，除了先前的相關的數據外，我們再來看看 Facebook 中財報中其他值得注意的數據。

此次 Facebook 同樣受益於行動裝置的收入，讓它此次的營收再度獲利，圖中全年度的營收就可以明顯看出，行動裝置的的占收入的比例相當的高，也可以看出來其實從 2010 開始已是這個趨勢，雖然其他的收入有所成長，但仰賴主力的仍是在行動裝置上，在 2012 年依舊占有近 85% 之多。

不過值得觀注的是，由於會計年度的改變，Facebook 此次第四季的財報統計其實是四個月，而非一般的三個月，所以不能排除營收金額創下新高與於多了一個月的量有著關係，因此下一季的表現如何，值得觀察。

而用戶平均貢獻度來看也是逐年成長，且在第四季會大幅拉升，貢獻度最高不意外是在美國與加拿大地區，其次為歐洲。

淨利方面總算在連兩季虧損後再度獲利，全年度加總雖然沒有虧損，但比起往年的成績，總是覺得讓人覺得遜色不少。

不過就如前篇所說，在廣告的收入增時，同時也在破壞著用戶的使用者經驗，因為新一代的廣告是插入在動態消息的頁面中，中斷了使用者的閱讀頁面，效果雖好，但也可能造成反感，不過就活躍用戶的數據來看，從下方的圖表中可以看到，無論從每個月、每天或行動裝置來看，其黏性都維持的相當好。也是說，短時間內其社群網站的龍頭地位仍難以挑戰。

由於行動裝置占營收比例相當高，因此在各種手機上廣植 Facebook 的 App ，並提供各平台均一的使用方式對 Facebook 較有利，為自家推出專屬手機與各手機廠直接競爭其實是件吃力不討好的事，依此點來推測 Facebook 應不會在自家手機上著力才對。

最後來看看 Facebook 的員工的成長，看來也是隨著 Facebook 的拓展而逐年增加中，不過以其在全球的使用者數量來說，這樣的員工數量其實應也還好。

分析

Facebook 若營收及獲利可以持續成長，等於是在搶 Google 廣告生意；
Facebook 應該多與 Amazon 及 Apple Inc., 合作，增加 Music Social network apps 能力，這樣 Facebook apps 占有率將再增加；
Facebook 也可以加強 mobile web chatting 能力提出像 Line、Webchat 這樣 apps ，加強 Facebook apps 占有率；
Google 2012 Q4 營收是 144.2億美元，Facebook 2012 營收是 15.85 億美元，Google 營收是 Facebook 的 38 倍，Facebook 如何將 visiting rate 轉成營收是挑戰，Facebook 確實可以促進人們注意及了解分享的事件，但怎麼增加營收與獲利呢？
台廠如何與 Facebook 合作能獲益？ Google 正逐步轉變成部份是設備廠商角色，Google 眼鏡推出後就會更清楚 Google 扮演網路之神外是否會有像 Apple Inc., 積極於硬體廠商角色。

2013年2月4日星期一

Phablets 將崛起取代NB、PC？( The Phablets will become a trend from 2013 and replace the NB, PC? )

The Rise of The Phablets ( Phablets 的崛起 )

還記得當iPhone在移動智能手機市場的下降嗎？三星Galaxy S系列，敲響了警鐘？ iPad或任何無數片，記住所有的這些設備周圍的興奮嗎？我相信這樣做。作為一種新興的技術流行，我總是驚訝於這些設備，在每次迭代他們只是不停地在他們的權力越來越複雜。Remember when the iPhone dropped on the mobile smartphone market? Samsung Galaxy S series, ring a bell? What about the iPad or any of the numerous tablets, remember all of the excitement surrounding these devices? I sure do. As an emerging technology fan, I am always amazed by these devices and with each iteration how they just keep getting more sophisticated in their powers.

在一個字 - 迷人。而前往拉斯維加斯的Affiliate Summit West 2013，一個 phablet 在我左邊隔著過道的乘客都動搖，當我們把車停到我們的大門。這不太平板電腦並沒有想像中的智能手機，而是是許多凝視的對象是理所當然的一個融合。這是三星的注意，這個東西是很酷的。雖然它看起來有點不自然，一個電話，什麼是有趣的要指出的是房地產的屏幕。 5 x 7英寸的屏幕上有足夠的空間來呈現出更引人入勝的Web體驗。 In a word it’s – fascinating. While traveling to Vegas for Affiliate Summit West 2013, the passenger to my left across the aisle was rocking a phablet when we pulled up to our gate. This not quite tablet and not quite smartphone, but a blend, was the object of many stares and rightfully so. It was a Samsung Note and this thing was cool looking. While it did look a little bit un-natural holding it as a phone, what was interesting to point out is the real estate of the screen. At 5 x 7 inches this screen has plenty of room to present a more engaging web experience.

Phablet will have 143 million shipment world wide

返回到的長期 phablet - 根據數字世界的研究中，87％的手機用戶都沒有聽說過這個詞，但繼續成長，因為這些設備市場上，你可以保證更多的人認識這個詞。 Back to the term phablet – according to Digital World Research, 87% of mobile phone users have not heard of this term, but as these devices continue to rise on the market, you can guarantee that more folks will recognize this term.

當不熟悉的消費者被引入到這些設備的一個令人鼓舞的33％表示，他們有可能到購買一個phablet。此外，36％的平板電腦擁有者有可能，買了 phablet，採用這種混合設備。 When unfamiliar consumers were introduced to these devices an encouraging 33% stated that they were likely to purchase a phablet. Furthermore, 36% of tablet owners are likely to buy a phablet and adopt this blended device.

真正的拉動消費者進入這個市場，這是“混合”功能。隨著 desktop 繼續下降，消費者將繼續推動與朋友和家人保持聯繫的原因，這種類型的設備提供了世界上最好的 - 手機和娛樂設備。 The real pull of consumers into this market is this “blending” of features. As the desktop continues to decline and consumers continue to drive reasons to stay connected with friends and family, this type of device offers the best of all worlds – a phone and an entertainment device.

手機廣告商歡欣鼓舞，這屏幕尺寸的增加有可能打開一個新的廣告機會的世界。較大的橫幅大小，和更多的空間來創建更清晰的網絡體驗，所有的手指都指出更多的潛力。 Mobile phone advertisers rejoice, this increase in screen size has potential to open a new world of advertising opportunities. Larger banner sizes, and more room to create sharper web experiences has all fingers pointed to more potential.

查看此信息圖表下面從USamp的一些有趣的事實的phablet。 Check out this infographic below from USamp covering some interesting facts about the phablet.

Phablet - The future of handheld devices?

轉移的趨勢，從桌面PC到手持設備的真正的問題是大小的問題。從古老的功能手機到高端智能手機，在屏幕尺寸有逐漸增加。現在，智能手機市場已經飽和，平板電腦市場的迅速推進，一個是被迫不知道什麼是下一個大的設備。 With the shifting trend from desktop PC’s to handheld devices the real question is does the size matter. From the ancient feature phones to the high end smartphones, there has been a gradual increase in the screen size. Now that that the smartphone market is saturated and the tablet market advancing rapidly, one is forced to wonder what is the next big device.

Galaxy Note is a real trend in market, why? It is a Phablet.

Phablet - 一個的混合智能手機及平板電腦可以肯定。這些設備中，通常從5英寸到7英寸不等，結合的智能手機的通信功能與片劑的處理功率。由三星銀河注意在發射過程中，Phablet命名，可能是在移動通信行業經常使用的一個詞。 Phablet – a hybrid smartphone cum tablet could definitely be it. These devices, usually varying from 5 inches to 7 inches, combine the communication capabilities of smartphones with the processing power of tablets. Named by Samsung during the launch of Galaxy Note, Phablet may be a word frequently used in the mobile industry.

顯示器的公司，如索尼，華為在2013年的CES強調，Phablet的可能只是2013年的設備。根據預測，在2013年國際消費電子展，以及可穿戴式電子phablets可能會迎來我們的下一代技術。華為的6.1英寸屏蔽登高的配對設備，這是令人印象深刻的薄，有勝於任何智能手機的屏幕在比賽中。同樣的，索尼的XperiaŽ，一個5英寸的顯示屏，值得注意的是在市場上令人印象深刻的防水。The displays by companies like Sony, Huawei at the CES 2013 have highlighted that Phablet may just be the device of the year 2013. As per the predictions at CES 2013, phablets along with wearable electronics may usher us into the next generation of technology. Huawei’s 6.1 inch screened Ascend Mate device, which is impressively thin, has a screen which outruns any smartphone in the race. Similarly, Sony Xperia Z, with a 5-inch display, is notable in the marketplace for being impressively waterproof.

因此，這裡發生了什麼？我們看到的是技術的演進。智能手機，這是其便攜性而聞名，提供非常有限的功能，由於其較小的屏幕。另一方面，平板電腦雖然強大，沒有能力撥打電話。這將創建一個在兩者之間的開口部的裝置。 So what's happening here? What we see is the evolution of technology. Smartphones, which are famous for their portability, often provide very limited capabilities due to their smaller screens. On the other hand, tablets despite being powerful, lack the ability to make phone calls. This creates an opening for a device in between the two.

5 +寸的屏幕尺寸Phablets將是理想的閱讀電子書，而無需放大，觀看視頻，看起來非常有吸引力的高清晰度屏幕，文檔，電子表格或什至工作。The 5+ inch screen size Phablets would be ideal for reading eBooks without having to zoom in, for watching video which would look very attractive on the high-definition screen or to even work on documents, spreadsheets.

舉個例子，最熱銷的Phablet，三星附註二。隨著屏幕尺寸為5.5英寸，分辨率為720×1280像素，這款Android，果凍豆Phablet可以使用任何喜歡看電影或在旅途中的文件上工作。同樣，諾基亞帆布A100給出了一個驚人的5“phablet的盧比，以實惠的價格。 10399。 Karbonn的A30，5.9“Phablet800萬像素攝像頭，售價為盧比。 11900是絕對值得的金額。 Take for example, the most selling Phablet, Samsung Note II. With a screen size of 5.5” and a resolution of 720 x 1280 pixels, this Android Jelly Bean Phablet can be used for anything like viewing a movie or working on documents on the go. Similarly the MicroMax Canvas A100 gives an amazing 5” phablet at an affordable price of Rs. 10399. Karbonn’s A30, 5.9” Phablet with 8MP camera which is priced at Rs. 11900 is definitely worth the amount.

分析人士稱，2013年“的Phablet”許多人都在質疑，是否Phablet是上網本的2013年，注定是要被大規模生產，但產生的用戶體驗類最終未能如願，死了。這個問題的答案是一個很大的！的Phablet在這裡留下來，而不是僅僅停留在它的極限。恐懼的表達，該Phablets將是這十年的電腦。他們將成為默認的計算設備的所有用戶，原因很簡單：消費者需要一個單一的設備，完全可以實現一切。攜帶兩個設備，智能手機和平板電腦，消費者會更喜歡攜帶Phablet，他們正在減少他們的數據成本和提高效率。另外一個相當大的因素是有利的Phablet的是價格。大多數的phablets智能手機的價格限制範圍內，因而是首選。 While analysts claim that 2013 is the “Year of the Phablet” many question whether the Phablet are the netbooks of 2013, doomed to be produced in mass quantities but yielding a user experience so unsatisfying that the category eventually dies out. The answer to that is a big NO! Phablet are here to stay and not just stay within its limits. Fears are expressed that the Phablets are going to be the PCs of this decade. They will become the default computing device for all the users for a simple reason: consumers need a single device that can do absolutely everything. Instead of carrying two devices, a smartphone and a tablet, consumers will prefer to carry a Phablet, they're reducing their data costs and increasing efficiency. Another considerable factor which is advantageous to the Phablet is the price. Most of the phablets range in the price limits of smartphones and are hence more preferred.

對於那些，聲稱在Phablet是便攜性較差或過大，增加智能手機的屏幕尺寸的驗收證明，它不是一個真正的問題。畢竟，任何設備，不再需要擁有和攜帶兩個獨立的設備，手機和平板是一個更好的解決方案。 For those claiming that the Phablet is less portable or too big, the acceptance of increasing screen sizes of smartphones proves that it’s not really an issue. After all, any device that eliminates the need for owning and carrying two separate devices—a phone and a tablet—is a better solution.

今年全球Phablet出貨量將達6040萬部

新浪科技訊北京時間1月17日早間消息，美國市場研究公司isuppli預計，隨著近幾個月發布的相關產品逐漸增多，今年手機與平板電腦的跨界產品phablet出貨量將較2012年增長136%，達到6040萬部。

phablet指的是尺寸介於傳統智能手機和平板電腦之間的產品，這類設備去年出貨量為2560萬部，2016年則有望達到1.46億部。

分析

三星 Galaxy Note 系列確實賣的很好，三星完全抓住這混合設備 Smart Phone + tablet = Phablet 市場趨勢；
台廠應該大力去做 Phablet 產品，可增加更多屬於自已的創意，讓式微的 NB 產品找到一些新活水的成長機會；
其實進入 Phablet 產品系列，台廠可表現空間是很大的，抓住這智能混合裝置趨勢是有機會發揮創意的；

什麼是據有 social 及品牌企業？對台灣品牌有用嗎? ( What is a social enterprise ? )

Burberry used social media to enhance its business, it seems workable

Salesforce 的市場雲社記分卡是一個簡單的在線工具，你可以使用社交媒體如何影響您的組織，發展的路徑向前發展。在不到五分鐘，您可以了解您的公司的社會媒體與其他機構的行列一年多的時間，從社會各種規模的企業在每一個市場中收集的數據的基礎上。 The Salesforce Marketing Cloud Social Score card is a simple, online tool you can use to see how social media has impacted your organization to date, and develop a path to move forward. In less than five minutes you can learn where your company’s social media maturity ranks against other organizations based on more than a year of data gathered from social enterprises of every size in every market.

Social network behavior is one of important asset to enterprise

結果在這兩個數字的形式和網格上的九個關鍵指標顯示公司業績。我們會向您發送電子郵件你的社交媒體成熟度網格，一起的列表自由企業社會媒體資源，為您量身打造 - 一個路線圖前進的征途，如果你願意。 The results are provided in both numeric form and on a grid showing company results across nine key metrics. We’ll email you your Social Media Maturity Grid, along with a list of free enterprise social media resources tailored to your needs — a road map for the journey ahead, if you will.

The Social Scorecard looks at key metrics of a company’s social media maturity, including: 社交企業記分卡是公司的社會化媒體成熟度的關鍵指標，包括：

思想與領導力 Ideology and Leadership : 高級領導人負責公司的願景。他們將如何推出和擴展整個組織的社會化媒體的理解水平定下了基調。以下四個階段跟踪社交媒體的成熟，對高級管理人員的意識和活動。鮑威爾將軍在他的 Dreamforce 談話，強調這種意識的重要性。 “我認為，任何一個領導者都必須有他或她的手指上的脈搏，在信息革命中所發生的事情。 ”Senior leaders are responsible for the vision of a company. Their level of understanding of social media sets the tone for how it will roll out and scale across an organization. The following four stages track social media maturity against senior executives’ awareness and activity. In his Dreamforce conversation, General Colin Powell stressed the importance of this awareness. “I think any leader has to have his or her finger on the pulse of what’s happening in the information revolution.”
人員配備 Staffing : 任何公司在社交媒體如何執行人員編制定下了基調。許多開始社會化媒體計劃沒有通過官方渠道驅動，但開始由充滿激情的個人時間在他們的日程安排這些活動。職位描述，報告結構，績效評估和薪酬計劃之類的東西，因為人在該公司採取這些新的角色和活動嚴重。當你計劃你的社交媒體的增長，所以一定要滿足HR部門方向，你可以考慮在社交媒體方面的正式身份技能。Staffing sets the tone for how social media is executed in any company. Many beginning social media programs are not driven through official channels, but are started by passionate individuals who make time in their schedules for these activities. Things like job descriptions, reporting structures, performance reviews and compensation plans cause others in the company to take these new roles and activities seriously. As you plan your social media growth, make sure to meet with the HR department so your social media skills can be considered in an official capacity.
內部教育 Internal Education : 教育是任何新公司的努力和社會媒體教育的重要組成部分也不例外。員工想知道是怎麼回事，與社交媒體的限制是什麼，以及他們如何能夠參與並幫助該公司。不僅企業需要接受和理解他們的客戶和潛在客戶正在使用社交媒體，他們也需要接受員工是也。Education is an important part of any new company endeavor and social media education is no exception. Employees want to know what is going on with social media, what the limitations are, and how they can participate and help the company. Not only do companies need to accept and understand that their customers and prospects are using social media, they also need to accept that employees are too.
互聯網社會聽力 Social Listening : 只要企業已經參與互聯網社交媒體，共同的做法是先聽後講。人們都在談論你的公司，你的競爭對手，你的行業。這些對話都發生在互聯網社交網站，無論你是聽或沒有，所以你可以和調整。如果你不這樣做，即使是最基礎的聽，說，你真的沒有把握互聯網社交媒體如何改變了業務水平。 For as long as companies have been participating in social media, the common first practice has been to listen before talking. People are talking about your company, your competitors, and your industry. These conversations are happening on the social web whether you are listening or not, so you may as well tune in. If you aren't doing even the most basic level of listening, you really aren't grasping how social media has changed business.
參與和互聯網社區 Engagement and Community : 公司在社交媒體時代最大的變化之一是，客戶和前景的預期發生了變化。每個媒體都鼓勵對社會媒體的反饋意見。每一個零售機構，希望您能喜歡他們在 Facebook 上。這一連串的社交媒體活動，鼓勵雙向的對話，真的是新形式的通信的特點，這仍。公司需要了解客戶現在負責。社交媒體配置文件是使用的通信信道的邀請，和很多公司都沒有在聽。根據一項研究，定期的Twitter用戶在Twitter上抱怨公司的Twitter賬戶，超過三分之一的公司回應。 One of the biggest changes for companies in the social media age is that customers’ and prospects’ expectations have changed. Every media outlet encourages feedback over social media. Every retail establishment wants you to like them on Facebook. This barrage of social media activity encourages the two-way conversations that really are the hallmark for this still–new form of communication. Companies need to understand that customers are now in charge. A social media profile is an invitation to use that communication channel, and many companies are not even listening. According to a study of regular Twitter users who Tweeted complaints to companies with Twitter accounts, less than one-third of the companies responded.
Social Content 互聯網社區內容: 互聯網社會媒體革命是由內容。多少次，人們說：“內容為王”或與客戶和潛在客戶的唯一途徑是內容嗎？哎呀，我們甚至已經表示，它自己。然而，大量的公司，不明白是什麼類型的內容創建。雖然這肯定會開始知道什麼樣的內容發布在互聯網社會渠道的營銷或通信隊。但還有一個更大的問題，從一個互聯網社會成熟的角度來看是什麼意思。 The social media revolution is driven by content. How many times do people say “content is king” or the only way to connect with customers and prospects is with content? Heck, we’ve even said it ourselves. Plenty of companies, however, don’t understand what kinds of content to create. While this certainly starts with the marketing or communications team that knows what kind of content to publish on social channels. But there is the much larger question of what does it mean from a social maturity perspective.
Social Advertising 互聯網社區的廣告 : 互聯網社交化媒體提供了一個重要的品牌營銷機會，和社會上的廣告支持和擴大這些活動。廣告被認為是社會的，如果他們在社交網絡上出現，但是是什麼讓他們特別強大的互聯網社交和社交行動，隨著定位，以創建高度相關的，引人入勝的消息。 Social media provides a significant marketing opportunity for brands, and social advertising can support and amplify those activities. Ads are considered social if they appear on a social network, but what makes them particularly powerful is using social recommendations and social actions, along with targeting, to create highly relevant and engaging messaging.
測量和分析 Measurement and Analytic : 使用互聯網社交媒體的企業面臨的最大挑戰之一是理解什麼來衡量。這有什麼好做，與他們使用的是什麼工具，甚至是組織的規模。公司只是不能完全得到他們的頭目周圍確定其互聯網社交化媒體的成功指標。的問題之一是，一切都是在線和可追踪無論是手動或內的工具。不堪重負的人可以得到的所有數據提供給他們，因此，他們不能分開的信號從噪聲從測量的角度來看。 One of the biggest challenges for companies using social media is understanding what to measure. This has nothing to do with what tools they are using, or even the size of the organization. Companies just can’t quite get their heads around determining their success metrics for social media. One of the problems is that everything is online and trackable either manually or within a tool. People can get overwhelmed with all the data that is available to them and consequently, they can’t separate the signal from the noise from a measurement perspective.
互聯網社交化媒體工具 Social Media Tools : 公司的技術決策，幫助他們滿足他們的目的和目標的路徑上。如果有多個系統拼湊起來的，並需要大量的手工工作，以創建報告，猜什麼樣的人會花時間做嗎？創建報表，而不是分析他們尋找模式或方法來改善。如果沒有標準化的工具集？不兼容性可以添加另一層的複雜性不斷增長的社會媒體的組織。 A company’s technology decisions help set them on the path to meeting their goals and objectives. If multiple systems are cobbled together and require lots of manual work to create reports, guess what people will spend their time doing? Creating reports, rather than analyzing them looking for patterns or ways to improve. What if there is no standardized tool set? Incompatibility can add another level of complexity to growing social media across an organization.

由 sale force 提出之互聯網社交化企業的重點是如何用互聯網推展品牌及連結客戶，台灣品牌是否值得嚐試這些新的互聯網品牌行銷技術？或學習 sale force 建立完整 sap 服務產業，台灣品牌真的只有 Acer 的殺價競爭策略嗎? 值得深思。
以我了解，sale force 提出之互聯網社交化企業中 互聯網社會聽力 Social Listening 是很有用的，它是企業情報與趨勢資訊網的一環節，可用來強化企業能力。