2014年1月9日 星期四

全球社群網站排名及Google、Facebook 社群 - 社群網站使用者占人口比重最高的國家: 荷蘭、挪威、瑞典、南韓、丹麥、美國、芬蘭 ( World wide social network ranking )

全球瘋社群網站 16億人使用

市場調查公司eMarketer今天說,預估今年有16億1000萬人每月至少登入社群網站1次。相當於全球1/5以上人口。

法新社報導,這項研究數據較2012年增加14.2%,社群網站的使用者持續成長,估計到2017年底前,人數將達23億3000萬。

eMarketer說,社群網站使用者占人口比重最高的國家依序是,排名第一的荷蘭有63.5%人口使用社群網站;挪威63.3%居第二,接著是瑞典56.4%、南韓54.4%、丹麥53.3%、美國51.7%和芬蘭51.3%。排名稍次的兩國是加拿大51.2%和英國50.2%。eMarketer這分研究報告是彙整了研究公司、政府機構、媒體報導和企業報告的資料所做成的。

這分報告說,16.1億人約當全球估計人口的22%。

報告說,社群網站使用者成長率前幾名是印度37.4%、印尼28.7%和墨西哥21.1%,即使印度僅7.7%人口使用社群網站。

印度、印尼和墨西哥三國使用臉書(Facebook)的人口比例也大幅增加。臉書是全球最大社群網站,用戶超過10億。

這分報告說,臉書用戶最多的國家目前仍是美國,計1億4680萬人,但印度人口眾多,如照預估成長率計算,預計將在2016年底前成為全球臉書用戶最多的國家。(譯者:中央社劉文瑜)
Which Social Networks Should You Care About in 2014?

It’s hard to believe that Facebook will be ten years old this February and yet social media still seems new to many of us. Brands are struggling as much as they ever have done to understand what to do with it, and which networks actually have any real value. I noticed a number of social challenges that brands faced in 2013 but probably the two most common questions I got asked were:
  • Which social networks should I focus on?
  • How much of my time and resources should I allocate to each one?
The answers to these questions are not as complicated as people often think, but neither is there correct answer to either of them. Many people have written blog posts suggesting that they have the answer – but rather than add my own opinions to that long list, I thought I’d just look at the data to see where the world seems to have been spending it’s time over the last 12 years.


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